ROI Tracking Techniques
When beginning to design a tracking system for your ROI you should be taking into account a number of aspects. Specifically the level of accuracy you will require, the volume of traffic you are...
View ArticleFinding new keywords from Google Analytics
As all online marketing professionals will tell you, running an Adwords or SEO campaign is a never ending process. You're constantly looking for new ways to promote a business and specifically...
View ArticleWhy do we call it Cloud Computing?
When it comes to computers, new words and phrases are quickly adopted, and soon become part of the language. But do you know where the term comes from? We tend to use “the Cloud” as another word for...
View ArticleWhat is Business Process Automation?
Put simply, Business Process Automation (BPA) is using software to automate your day-to-day business processes. In one company where we implemented a BPA system, the weekly administration effort...
View ArticleHow safe is the data on your computers?
Earlier this month The Data Commissioner was given powers to fine companies up to £500,000 for breaches of the Data Protection Act. (See the press release at http://goo.gl/eHe3O)
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